Visual Designs

Our team made several versions of the Visual Designs in Illustrator.

The Visual Design deliverable doubled as a way to express varying design ideas, and also to be a study of free typefaces from Google fonts.

I headed up the typography. I wanted the comps to show the typefaces as they would appear on the site.

I did some research on the most popular Google Fonts and used those to guide my experimentation.

After showing the clients the visual designs, they indicated that they prefered specific elements in varying designs.

Our design solution was to aggregate some of the client's preferences from our various visual designs into our page templates.